Exposure - Is it really worth the extra money?

I talk to a lot of people about buying and selling homes. Even people who are considering selling their homes themselves without an agent. Their question; if hiring an agent will get us more exposure, is it really worth the money to do so?

Exposure is important, and yet, here’s 4 things I think are more important than exposure when selling your home:

1. Presentation- it takes a lot of exposure to offset a bad impression. How you present your home is more important than how many people know your home is for sale. Most purchases are emotional. Purchasing a home is one of the most emotional of all. As a seller you need to connect your product with the buyer’s positive emotions from the first impression all the way to the last for the MOST successful sale.
2. Your Audience- Like having a good presentation, it’s important to present your product to the right people. More exposure will always help you have a better chance at finding the right audience however if you don’t like leaving things to chance then you need a strategy to SEEK OUT the right audience.
3. Connection- Even if you’ve maximized your exposure, presented your product in a great way, and to the right people, you’ll still need to connect with those people. Have you ever seen a product you wanted online, or walked past something you loved behind the glass in a storefront, and NOT bought it? I do it all the time. My wife has an Amazon cart with $10,000 worth of stuff in it and we’ll never actually buy any of it. It doesn’t get much easier than buying things on Amazon, however the missing step is the connection. People have questions, even though they love it, they’re not sure it’s the best choice for them because they aren’t sure about your product in comparison to others. You need them to connect with you or someone else who can answer their personal questions, reassure them, and affirm their decision about YOUR product. Not only that, when it comes to buying a house there’s no checkout button so the purchasing process itself takes a significant amount of knowledge to navigate to completion. 
4. Leverage- Leverage is using all of those other things combined to help you get the best deal possible. More exposure, better presentation in marketing, to the right audience, and connected to YOU at the right time means more TRAFFIC. Better presentation in person, to the right audience, at the right time, connected to the right guidance through the process, means more OFFERS and better OFFERS. That combination gives you leverage to NEGOTIATE the best deal possible.

When you're selling your home you need an expert who can help you with more than just exposure.

If you're looking to interview an agent (or team of agents) who can show you how to use all of the things listed above to get you the best possible results then reach out to The Bryan Reilly Team today.