Your Offers Are Hiding

I know websites like Zillow will tell you how many people have “viewed” and “saved” your listing. A lot of people I talk to think those numbers look pretty good and yet they wonder where the traffic and the offers are hiding.

Those numbers measure your exposure and like I’ve said before there’s more important things than exposure. Your listing may be a perfect example of why Connection is so important.

There’s 3 reasons why your exposure numbers aren’t leading to a Connection between you and the buyers.

1. Buyers like the product and yet they’re unsure, unaware, or lack confidence in taking the next steps. You would think all of this knowledge would be self explanatory and yet it’s not to everyone, and it may not be common knowledge for your ideal buyer.
2. Buyers are clicking links, and buttons on your listings website and it’s connecting them to a real estate agent who might be taking them to see other homes. This is actually how Zillow makes their money. Their help in listing your home for free turns out not to be free after all.
3. Those “buyers” may be window shoppers and not buying at all.

People generally have alot of questions and concerns. Especially when it comes to making such a large purchase as buying a home. Even though they love it, they’re not sure it’s the best choice for them because they aren’t sure about your product in comparison to others. You need them to connect with you or someone else who can answer their personal questions, reassure them, and affirm their decision about not only YOUR product, but THEIR purchase in general. Not only that, when it comes to buying a house there’s no checkout button, so the purchasing process itself takes a significant amount of knowledge and trust to navigate to completion. 

So what are the solutions?

1. You need the ability to reach out to them and not wait around for them to reach you. (This could pertain to the initial conversation or it could be a follow up conversation as you take the buyer through each step of the process.)
2. You need to know the steps yourself and you need to know what to say to get them to take the next step. (Don’t assume your ideal buyer is already on step 3 or 4 before they come in.)
3. You need to be able to qualify them to make sure the people you’re spending time connecting with are real buyers. (Hint: asking for a preapproval isn’t the best way to do this either)

There are a lot of ways to achieve those solutions. If you're interested in selling your home and you suspect that you might be running in to one of the problems we've talked about in this and other posts on our blog, our team would be happy to talk more with you and create a strategy that will work to get your home sold with the best possible outcome. 

Reach out to BryanR@MyHomeReality.com